A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides an overview of the cattle ranching industry, the history of the co-op, its economic outlook, and future challenges

Pullman, Madeleine E.

Villa-Lobos, Victoria

Wu, Zhaohui

PDXScholar (Portland State University)

Country Natural Beef: A Maturing Co-op at the Crossroads

2 Country Natural Beef: A Maturing Co-op at the Crossroads After the three hour drive from Roaring Springs Ranch in Frenchglen, Oregon, Stacey Davies eased his pickup into the gates of Probert Ranch in Vale, Oregon near the Idaho border. He had only a couple hours to stop there and then continue west to the feedlot partner in Boardman, Oregon. As the new Marketing Internal Partner for Country Natural Beef (CNB) cooperative (co-op), Stacey had come to visit Dan and Suzy Probert. While Stacey routinely spoke to the Proberts on the phone, meeting in person was helpful in their new roles, Dan, the elected president and Stacy, the new Marketing Manager. A producer of naturally raised meat, the co-op had become a major player in the value-added beef industry as the natural product industry has experienced rapid growth in the past decade. Lately, the members were concerned with union problems at the feedlot, animal welfare issues and the stress of continued growth. In the previous summer, severa

Madeleine E. Pullman

Zhaohui Wu

Zhaohui Wu Phd

CiteSeerX

http://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article%3D1000%26context%3Dbusadmin_fac

Country Natural Beef: A Maturing Co-op at the Crossroads

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PDXScholar (Portland State University)

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