From a single store to a regional chain, Burgerville has differentiated from other national chains by maintaining a strong relationship with its customers, supply partners, employees and the community. A case study from PSU\u27s School of Business delves deeper into Burgerville\u27s commitment to instilling a sustainability culture by assessing the impact of the company\u27s mission to Serve with Love. The analysis in this study covers Burgerville’s strategic changes in: Product development – BV\u27s commitment in using locally and seasonally sourced ingredients throughout its menu Supply chain management – BV\u27s approach to maintaining strong relationships with suppliers, and preferentially purchasing from Food Alliance certified producers. Use of renewable energy – BV\u27s purchase of wind power credits equal to 100% energy use in its restaurants and corporate headquarters. Recycling and composting – BV\u27s commitment to providing recycling and composting stations. In addition, nearly all of BV’s packaging materials come from 100% renewable materials. Employee relations – BV\u27s commitment to offering healthcare benefits to any employee working more than 20 hours per week. Training – BV’s commitment to training employees at all levels to convey its core beliefs in sustainability and community. Transparency – BV’s commitment to educating customers about exactly what they are eating by providing specific nutritional information on each receipt
Burgerville\u27s commitment in implementing these strategic changes has shaped its reputation as the alternative place to go for quality, local, fast food
