This paper addresses the effective implementation of change through the identification of issues associated with three key institutional areas which, together, will ensure the effective'integration of multimedia technologies into teaching and learning. These are the need for a firm commitment of support at the institutional level, the development of an institutional strategy, with related staff‐development policies and programmes, and provision for students and academic staff to. acquire enabling IT skills through resource‐based learning as a means to maximize the benefits to be gained from the use of these new technologies. The essential conditions which ensure effective implementation ‐ communication between all stake‐holders, leadership by senior managers, responsive central services and a mixture of funding arrangements ‐ are discusse
