Staff edutainment on a corporate intranet‐lessons learned

Abstract

This paper discusses the results from a case study of an intranet‐based staff education programme at the national Swedish telecommunications corporation. The programme attempts to convey the environmental benefits of telecommunication services, aiming at increased staff awareness and new business opportunities. A multidisciplinary production team packaged the factual content in a rich mixture of audio and video clips, text, images, animations, quizzes, games, tests and polls. A standard Web browser with downloadable plug‐ins is used to view the material. The self‐paced studies on the intranet are followed by a seminar, combining the advantages of individual and teacher‐assisted education. The impact of the programme has been studied partly through a questionnaire distributed to a number of users, and partly through interviews. The results show that intranet‐based ‘edutainment’ is a practicable and successful tool for organizational learning. Ease of use, interactivity, ease of distribution and renewal, flexibility in time and space, are just some of the benefits offered. However, a number of pedagogical, organizational and technical requirements must be met in order to succeed Context, pedagogical aims and standards, content, information structure, user characteristics, management commitment, technical platform, media types, the production team, user interface and user tests are just a few of the important factors that must be considered This paper attempts to identify some of the factors essential to successful staff education on the corporate intranet, discussing observations and lessons learned from the case study