MBA Professional ReportThe SGLI program is the military life insurance program overseen by the Veterans' Affairs (VA) but managed and administered by The Prudential Insurance Company of America. Recently, a series of news stories by Bloomberg News reported that the program might not be following the law, and that Prudential was profiting from the deaths of servicemen and women. The primary purpose of this paper was to analyze the news articles for factual content and determine whether the journalistic writing style of the author's research distorted the SGLI program. What we found was that Prudential ran the SGLI in a manner that was actually beneficial to both Prudential and policyholders. We also discovered that Bloomberg used a sensationalist journalistic style, which distorted the facts. This would have the effect of misleading the public and casting Prudential in a negative light.http://archive.org/details/analysisofservic1094510765US Navy (USN) author
