In this paper the researcher discussed about the Tiruchirapalli district on E-marketing. Which is the secured second place among the India cities in Clean City project. Even though the awareness and the usage of Green FMCG products among the people is very low. But majority of them are having consciousness about the eco friendly environment and try to save earth from pollution. Keywords--- Consumer, Industries, GD

T, Jayaraj

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A STUDY ON E-MARKETING OF FAST MOVING GOODS IN TRICHY CITYJayaraj.T1 , Narmatha.D2, Deepalakshmi.N3, Kalaiselvan.D4ASSISTANT PROFESSORS, PG AND RESEARCH DEPARTMENT OFCOMMERCE,DHANALAKSHMI SRINIVASAN COLLEGE OF ARTS & SCIENCE FORWOMEN(AUTONOMOUS) PERAMBALURABSTRACTIn this paper the researcher discussed about the Tiruchirapalli district onE-marketing. Which is the secured second place among the India cities in CleanCity project. Even though the awareness and the usage of Green FMCG productsamong the people is very low. But majority of them are having consciousnessabout the eco friendly environment and try to save earth from pollution.Keywords--- Consumer, Industries, GDPINTRODUCTIONMarketing is a very wide term which apart from sale and purchase of goods and servicesincludes all those activities which are related with sale and purchase. Marketing is a means oftrading.Earlier days, when human first started trading whatever it is they traded and marketingthat time marketing was all about the stories that used to convince the customer to make trade.Online marketing is one of methods of marketing. It is called E-marketing or internet orelectronic marketing.Electronic marketing refers to the application of marketing principles andtechniques via electronic media and more specifically the internet.E-Marketing is considered to be broad in scope because it not only refers to marketing onthe internet, but also includes marketing don via e-mail and wireless media digital customer dataand electronic customer relationship management (ECRM) systems are also often groupedtogether under internet marketing.SCOPE OF THE STUDYThe scope of the study limited to town area only. Future study can be conducted on variousaspects like comparison on e-marketing trend with that of traditional marketing trends. Furtherstudies can be undertaken to study the level of satisfaction obtained by the customer theproblems faced through e-marketing the optimization (SEO), banner ads on specific website,email marketing.E-Marketing also known as digital marketing, web marketing, online marketing or internetmarketing of products or services over the internet.OBJECTIVES OF THE STUDY: To find out the reach of e-marketing in Trichy. To know the customer’s response and the level of satisfaction obtained through e-marketing. To identify and analyze the advantages and disadvantages of online marketing overtraditional marketing. To identify how the business can be benefited with online marketing To determine the impact of online marketing on society.Future trends and challenges of e-marketing cost analysis for setting e-marketing sector etc.STATEMENT OF THE PROBLEME-mail, websites and other new technologies are giving businesses better and moreflexible ways to market their goods and service to customers e-marketing has become a valuablepart of many people. Once people were very conscience about their purchase of monthly productused to prepare a list budget it down then the trend changed to shopping in a super market pickup the products they wanted by themselves and were enjoying them. Now the trend is changingpeople are not finding time to shop nor they are interested to spend time in shopping in supermarket they are ready to updates from various website go for broader choice of product make thebest out of their product economical in terms of both time and money spent for quality products.Thus the talk of e-marketing in the air has captured the mind of the researcher and wanted toknow more about it so the research was conducted on a small level.IMPORTANCE OF THE STUDYThe study was under taken with a view to have a look at the future trend in marketingarea. The marketing trends have been changing a lot frequently and are adequately in need to beupdated. The researcher found a sudden change in the scenario of marketing under taken is thestudy area. In order to get more aware of the things and to create awareness the study was undertaken.PERIOD OF THE STUDYThe project work covered a period of five years from 2014-2015.PRE – TESTToday everyone doesn’t even have time to sit and have their food. They are running about everyminute e-marketing is done by the people as stated above, thus time is very precious for themand the questionnaire for the research work be precise and informative thus pre – testing ofquestionnaire was done. The Researcher consulted the details of the questionnaire with the guideand then with the managers of the various mall were the questionnaire was to be filled. This wasdone to get the maximum information within the available time for the research work.SAMPLING DESIGN / TECHNIQUESSampling design is to clearly define set of objects techniques, universe to be studied etc.sampling technique used is convenience sampling method. The phone numbers of therespondents were obtained from the super market personnel itself.CONVENIENCE RESEARCHConvenience research is conducted when population elements are selected for inclusion in thesample based on the case of access, which help the researchers to make the analysis is and toreach the objectives.SAMPLE UNIT / SAMPLE SIZEThe items selected from the population constitute the sample size. The study was conductedamong 50 respondents. As the concept of e-marketing is a fresh and a new concept the researcherwas able to get only 50 samples from femina super mall 20 samples from selected 20 fromreliance fresh and 10 from spencer’s mall.DATA COLLECTIONThere are two types of data than cab be collected for the research one is known as primary andthe other one is known as secondary data. As we known that primary data provided fresh information which can be collected through questionnaires or survey the source for secondary datais collected through published articles books magazines, websites etc.For the present study the primary data was collected through a telephonic interview withthe customers who shopped using the websites. The details of the respondents were obtainedwith the help as the database given by the personnel of the super mall.In order to collect information regarding the details of the study area etc secondary datawas used. The secondary data was collected through various search sites in the web, magazinesand pamphlets given by the super malls.TOOLS OF THE STUDYThere are various tools used in this study such ass tables, charts diagrams and pictures wereframed from data collected.LIMITATION OF THE STUDYHowever, from the buyer’s perspective the inability of shoppers to touch to smell, to taste, and“to try on” tangible goods before making an online purchase can be limiting. However, there isan industry standard for e-commerce vendors to reassure customers by having liberal returnpolicies as well as providing in store pick – up services. The study is limited to the customers of three major super malls. The research is conducted based on the samples given by the super mall itself. The constrain of cost and time was witnessed. Further reference was not possible. The interview was conducted through telephonic conversation only. It was hard to find out samples thus information was obtained from the availablesamples was limited.REVIEW OF LITERATUREChayapakatawetawaraks, ChegnLuwang( 2011). They have discussed Online stores mayoffer customer an e-wallet which transfers balance from customer’s online bank account to thestore payment system. This may help sellers to gain more sales from those do not want to usetheir credit card online.Nago Tan Vukhanh, Gwangy Ong Gim( 2014). They have discussed to promote OnlineShopping in vietnam is to increase the ability to recognize the benefit of trading products on theinternet, addition to the usefulness of online payment. Note minimize risks. When buying &Selling transaction on internet the development of e-camera in Vietnam is very difficult the feanof risk taking when dealing on the Internet. According to JwalaDouge and Vinaykumarinvestigated intention and adoption of online shopping while continuance behavior is seriouslyunder-researched filtering elements and then filleted buying behavior frame work as a basis toempirically explore the factors attracting the online consumer purchasing process.Mohammed HossienMoshrefJavadi et al., (2012) studied the various factors affecting theOnline Shopping behavior of consumers in the online stores of Iran. The findings witnessed wasthat financial and non-delivery risks affected the consumer attitude. The study concluded thatwebsites must be made safer and assure customers regarding the delivery of the products.RuchiNayyar and Gupta (2011) examined different demographic ,psychographic factors andthe interest of the consumers in online purchase. Gender, age and income are the demographic,PEOU influenceD the online buying behavior of the consumers. The study exposed that theIndians viewed marketing as an hedonic activity and so they hesitate to purchase online.CLASSIFICATION OF RESPONDENTSON THE BASIS OF THEIR GENDERAGE NO OF RESPONDENTS PERCENTAGEMale 13 26Female 37 74Total 50 100Sources: Primary DataINFERENCE:It can be inferred the above table clears that 74% of the respondents are female and only26% are male.CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR INCOME LEVELNo of Dependents No.of Respondents PercentageUpto 5000 4 85001 – 10000 11 2210001- 15000 22 44More than 15001 13 26Total 50 100Sources : Primary DataINFERENCEIt can be inferred the above table explains that, 8% of the respondents are fromthe income level Upto 5000, 22% are from 5001-10000 , 44% are from 10001- 15000 ,and 26% are from more than 15001 levels.CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIRSELECTION OFTHE SHOPS IN E-MARKETINGShop Selection No.of Respondents PercentageFemina Shopping Mall 11 22Spencer’s Mall 31 62Reliance Fresh 8 16Total 50 100Sources : Primary DataINFERENCEIt can be inferred the above table shows that, 62% of the respondents femia super marketwhich is the major e-marketing shop in trichy, 16% shop from spencer’s mail. The famous – e-marketing is undertaken by femina shopping mail, 22% of the respondents purchase throughreliance fresh.CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIRLEVEL OFSATISFACTION OF E-PURCHASE.Level of Satisfaction No. of Respondents PercentageStrongly 10 20Agree 25 50Neutral 14 28Disagree 1 2Strongly Disagree 0 0TOTAL 50 100Source : PRIMARY DATAINFERENCEIt can be inferred the above table 4.4 about 20% of the respondents strongly agree thatthey are satisfied with the products purchases 50% agree 28% are Neutral 2% disagree and noneof them strongly disagree.FINDINGS Majority (60%) of the respondents were coming under the age group of less than 30.10%belong to the age group of more than 51 age. 74% of the respondentswee female and 26%of the respondents male. 72% of the respondents were married 28% of the respondents were unmarried 68% of therespondents joint family. 32% of the respondents nuclear family. Majority 40% of therespondents are depending four alone with them. Majority 32% of the respondents were school level. Majority 44% of the respondents areearned Rs.10001 to 15000/- per month. Majority 30% respondents have com to know about E-Marking through advertisementmade by the shop only. The majority of the respondents 62% were selected famineshopping mall. The majority of the respondents 62% were selected femina shopping mall. Majority 60%of the respondents are in the duration period of purchase 3-5 is months in E-marketing. Majority 96% of the respondents were received discount and gift at the time of purchasemost of the respondents 96% are preferring small lots at the time of purchase. Most of the respondents are satisfied in getting the receipt of purchase after a day. Overall the respondents are agreed in the level of satisfaction and the choice of purchase.SUGGESTIONS Femina shopping mall in Trichy is one among the popular E- marketing shop; otherconcern can try to popularize this shop through advertisement. Super malls in Trichy have to adopt various campaigns to capture their customers. Theyhave to still improve the product range and have to maintain attractive environments. Still information about the E-marketing has to reach the customers. The usefulness inadopting E-marketing must be educated to their customers. Trichy is one among the cities for shopping thus it is the work of the mall owners andmanagers to make a drastic advertisement. The safety of using E-marketing should beclarified. Customer meets can be conducted to make awareness about the E-marketing. During thevarious exhibitions stall can be placed and the various details about E-marketing can beintroduced. Demo should be given in the shop itself. Free Gifts and offers should be made if the orders are place through E-Marketing. The E-mail ID of the customers should be obtained and mails should be sent to customersin customers in order to have a tough with them and to introduce them the new and latestproducts.CONCLUSIONThe concept of E-marketing is still unpopular in Trichy District. First of all the supermarket those who serve through E-marketing has to first try to reach the public in an effectivemanner. The doubts about the usage of internet mode should be clarified to the public still E-marketing is to be made familiarize in the city.One internet was popular and many of them were unaware of wage of E-mail. But now-a-days people came to know the uses of internet and E-mail. These has changed many things thelife style of many peoples.It is expected in the near future that E-marketing will be getting awareness and willchange the entire marketing scenario.BIBLIOGRAPHYBOOKSBalagopa. T.A.S. : Marketing management Himalayapublications, Mumbai.Gupta. S.P. : Statistical method, 6th Edition Sultanchant and sons. New Delhi.Gupta .S.C. &Kapoor.V.KPhilip KotlerKotler &kellerPhilip KotlerPhilip Kotler, AlexanderChernev:::::Fundamental of mathematical statistics10thEdition , Sultan hand & Sons, NewDelhi.Marketing management Himalayapublications,Marketing management.Principles Of Marketing Twelth EditionStrategic Marketing ManagementJOURNALS AND ARTICLES E-Marketing , THE ICFAI, UNIVERSITY PRESS NOV-2009 E-Marketing, THE ICFAI , UNIVERSITY PRESS DEC -2009 REVIEW RELATED TO E –MARKETING.PROFILE RELATED SEARCH www.femina shopping mail.com www.spencer’s mail.com www.Reliance fresh mail.com www.yahoo.com www.google.com www.e-marketing.com

A STUDY ON E-MARKETING OF FAST MOVING GOODS IN TRICHY CITY

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A STUDY ON E-MARKETING OF FAST MOVING GOODS IN TRICHY CITY

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