Milovidova, A.

Pilova, Kateryna

Shvets, O.

English

Garcia Luna, Jairo Alfonso

Mühleisen, Maciej

Henzel, Kay

Publikationsserver der RWTH Aachen University

Performance of a heuristic uplink radio resource assignment algorithm for lte-advanced

Pilova, K.

Scientific hub Dnipro University of Technology

107Students are unique segment of consumers. They strive for expressthemselves by any ways. They are usually influenced by academic groups,collectives and other people for everyday communication. Students will choose thedifferent youth shops of the miscellaneous brands, search for themselves, trythemselves in everything, until it`ll be possible. They prone to pulsed purchase morethan other people.Something more new, something more interesting appears every day andstudents want to test that more than other youth. Modern brands play with it, callingtest something new, not to lag behind, not to take pause. This acts very mucheffectively often.Working people are other case. Different rules, different dress-code are used ondifferent enterprises. The marketing service`s able to guess their behavior and choicedepending on sort of activity and existing dress-code. Marketing won`t influence onthis group of the population because working people are limited in possibility of thechoice. Marketing efforts of brand will completely be deleted by dress-code of theenterprise-mercenary.So it`s obviously students are the most profitable auditorium for concentrationtheir marketing efforts because they are dynamic, have less restraining factors andwill be the most sensitive to marketing lead of the brand.Milovidova A.Pilova K., research supervisorShvets O., language adviserNational Mining UniversityHOW TO ADVERTISE ON VK.COM: USEFUL TIPS ANDIMPORTANT RULESPavel Durov launched Vkontakte in 2006. And as it always happens, the successof the Russian social network led to the development of the Vkontakte advertisingmarket. Vkontakte, which  turned into vk.com, has become the number one Russiansocial network. According to the recent information, Vk has got over 250 millionunique visitors per month. Opportinities are huge because VK.com has already gotover 200 million registered users and  over 42 million visitors a day.So how can we reach our potential customers? As for today, the VkontakteAdvertising Marketplace offers two types of advertising:1. Targeted ads, appearing on the private newsfeed ( which usually consistof a title, an image and a short caption. Very similar to display ads onFacebook, VK Targeted ads appear on the left side of the page and are offered on apay-per-click or pay-per-view basis). Using the multitude of targeting settings, youcan select the target audience that you would like to show your ad to. Please note thecounter at the top, it shows the number of users who will be able to view your ad108according to particular targeting settings. The payment is based on geography (city,country), demography (age, sex, relationship status), personal interests, education andWork, additional parameters (devices, operational systems, browsers) etc.2. Paid post marketplace, to advertise on communities. This is the type ofadvertisement to promote pages through publications that community-owners canpost on their timeline. Advertisers directly pay Vkontakte, which gives the money tothe community-owners, after keeping a 20-to-40% fee. In this case, ads are notmarked anyhow as an advertising, so for the community followers it is just shown asa regular community content. There are two basic types of this kind of ads such asoriginal post, created ad-hoc for that community by the advertiser and re-posting ofan existing post from the advertised page.In both cases, after the post is approved for placing it cannot be changed.Of course, advertiser should search and select the most appropriate community –with topics consistent with their objectives, a good amount of subscribers, geographyand other characteristics. Payment is based on coverage, total number of subscribersand other factors.In the conclusion, we should use the VK.com as a base of our product'spromotion. In the time if technological progress and Internet, Vk.com can become themain advertising field among all means of promotion.Milutina J., Melnik A.,Donetsk National UniversityNEUROMARKETINGNeuromarketing is a fascinating symbiosis of marketing and the science ofpeople, it is the key to our subconscious thoughts, feelings and desires.Neuromarketing is a tool that helps explore these thoughts and emotions that awakenus to make a choice in favor of a particular product.Neuromarketing is not based on assumptions, but on the study of sensory-motor, cognitive and affective reactions that consumers respond to variousmarketing incentive.Neuromarketing allows scientists to find out why consumers make certaindecisions, and what part of the brain tells them to do it. Through this neuromarketinginitiated a real revolution in the world of advertising.This new science appeared when the advertising world was convinced that thequestioning of the audience in order to study its habits, lifestyles and opinions aboutthe advertised product is not always a true information. The main task ofneuromarketing is remove this truthful information directly from the brain.To do this, researchers use resource such as:

HOW TO ADVERTISE ON VK.COM: USEFUL TIPS AND IMPORTANT RULES

RWTH Publications

http://ir.nmu.org.ua//bitstream/123456789/146771/1/MilovidovaAPilovaK.pdf

HOW TO ADVERTISE ON VK.COM: USEFUL TIPS AND IMPORTANT RULES

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