Chou, Mitch M. C.

Dikme, Yilmaz

Hang, Da-Ren

Heuken, Michael

Jansen, R. H.

Kalisch, Holger

Yablonskii, Gennadii P.

English

RWTH Publications

Crystal growth and properties of LiAlO2 and nonpolar GaN on LiAlO2 substrate

Kubrychenko N.

Palekhova, L.

Poperechna, N.

eLibrary National Mining University

Kubrychenko N.L. Palekhova, research supervisorN. Poperechna, language adviserNational Mining UniversityRESEARCH OF CHILDREN CENTRE “RADOST” EXTERNALENVIRONMENTAL FACTORSToday the provision of children all-round development services is one of themost  dynamically  developing  type  of  business  in  Dnipropetrovs’k.  Therebyresearch of external factors of enterprises that operate on Dnipropetrovs’k marketof  children  all-round  development  services  is  of  particular  importance  as  thisenables to work out marketing strategy that ensures stated marketing objectivesachievement. Children centre “Radost” is an upstart enterprise that provides educational,entertaining services, services of psychological intervention and basic skills andcreative abilities development of various ages children. The analysis conducted has shown that different groups of factors influencethe  Dnipropetrovs’k  children  development  centres  positions.  Among  the  mostimportant  of  them  -   simplified  taxation  system  for  small  businessesimplementation;  government  birth  payments  rise;  contribution  to  compulsorypreschool education of children over 5 years old; average region workers salaryincrease; reduction of unemployment rate and  low rate of inflation; rapid growthof children all-round development services sales volume,  receiving a maximumprofit from their provision and average costs on service buyer; large quantity ofcompanies  providing  children  all-round  development  services  and  intensecompetition  in  between,  ease  of  business  firm  penetration  on  the  market,differentiation of services and their quality, wide range of prices; growth of birthrate in the region; increase of urban population under 15 years old;  the number ofregistered marriages increase and the number of registered divorces decrease in theregion; accretion of demand on the provision of children all-round developmentservices  in  the  region;  increase  of  populaсe  living  standard  and  growth  ofhousehold consumers expenditure of the region; use of the Internet by enterprisesof the  children all-round development services market as a means of informingand communication with  clients; improvement of existent and designing of newdevelopmental  methodologies  and  programs  used  in  the  region;  creation  ofdistance children learning and development programs of the region; imitation ofone children centres programs by another children centres of the region withoutagreement receiving.Social factors of external marketing environment will be considered.Growth of  birth rate  in the region  is  a positive trend since it  permits  toincrease demand on children all-round development services in Dnipropetrovs’k.In the long-term outlook it  also enables demand raise  on other services  of  thechidren development centres. This factor is significant for children centre “Radost”as long as it makes it possible to increase the number of consumers of its services. Increase of urban population under 15 years old has a positive impact on thechildren development services market expansion since children under 15 are targetconsumers of these services. Consequently the preservation of this trend that canbe supported by the next following birth growth will be stimulating incomes fromservices provision of children development centres, particularly of children centre“Radost” increase.The number of registered marriages increase may lead to growth of birthrate in the region that will be positively reflected on the value of service. Moreoverregistered  marriages  growth  simultaneously  with  registered  divorces  downturntends to extension of financial possibilities of region households and their financialstability and, as a result, to potentially greater effective demand. This may alsohave a positive effect on sales result of children centre “Radost”.Accretion of  demand on the provision of  children all-round developmentservices in the region contributes to further expansion of the children all-rounddevelopment services market  and stimulates the rise of sales volume of chilrencenre “Radost” services.Increase of populace living standard and growth of household consumersexpenditure of  the  region enlarges  financial  possibilities  of  children  all-rounddevelopment  services  purchased  by  Dnipropetrovs’k  populace  what  createsfavourable conditions for children centre “Radost” profit earning rise.Thus  designing  of  the  children  centre  “Radost”  and  another  childrendevelopment centres of Dnipropetrovs’k marketing strategy it is necessary to takeinto account the external environmental factors among which social factors play acertain part. Learning of these factors enables the enterprises to create a steadycompetitive position and to achieve stated goals in a short time.

RESEARCH OF CHILDREN CENTRE “RADOST” EXTERNAL ENVIRONMENTAL FACTORS

Publikationsserver der RWTH Aachen University

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http://ir.nmu.org.ua//bitstream/123456789/1757/1/Kubrychenko%20N.%20L.%20Palekhova%2c%20research%20supervisor%20N.%20Poperechna%2c%20language%20adviser.pdf

RESEARCH OF CHILDREN CENTRE “RADOST” EXTERNAL ENVIRONMENTAL FACTORS

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eLibrary National Mining University

Publikationsserver der RWTH Aachen University

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