The development of a hotel business development strategy should include the following methodological approaches to the sequence of execution of works: the definition of goals and objectives for gaining strategic positions in the market, achieving the necessary technical level and product quality, increasing the efficiency of service delivery; determining the real possibilities of the hotel company for the implementation of the stated goals and objectives; justification of the development strategy, that is, the development of long-term and current measures of economic and financial development of the hotel company in order to provide the above-mentioned tasks; estimation of probable results; the development and adoption of corrective measures to achieve the planned results activity of hotel enterprise.So in deciding to optimize the development of the hotel business, it is necessary to determine the ways of its implementation, that is, to choose the appropriate strategy of activity
