Intermediary organisations constructed as a link between public service providers and business entrepreneurs is a phenomena which we know very little of. Given the difficulty of relating concrete effects to investments made in business support ventures, we need to know more about the specific arguments behind this organisational construction. When deconstructing the arguments behind one particular venture, several lines of reasoning unfold, revealing motives founded on miscellaneous legitimating elements. The analysis reveals a situation where striving for legitimacy is sometimes more important than actual results and where the private entrepreneur is both the target and the role model