This paper reports on the results of the MIT Energy Laboratory Sun Day
PV study. This study continued our assessment of likely market response to
photovoltaics. The Sun Day exhibit attracted a high proportion of solar inno-
vators. The study determined that the key issues relating to PV preference are
- economical and ecological soundness
- complexity of the system and
- secondary benefits.
A key result is that this population is much more receptive to PV than
were populations previously studied, but we were not able to identify external
characteristics associated with that innovativeness.Prepared for the U.S. Dept. of Energy under Contract no. EX-76-A-01-2295, Task order 37
