Marketing strategy in the service industry : a product life cycle case study

Authors
Publication date
1 January 1986
Publisher
Massachusetts Institute of Technology

Abstract

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEYBibliography: leaves 92-96.by Linda C. Isenhour.M.S

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