UGC UPE Focus Area -II Project , University of Mysore
Abstract
Communication is part and parcel of development. Information is a pre-condition for development. Media should help articulate the grievances and local problems of the marginalized classes. The broad aim of media should be to give greater participatory role to the neglected and marginalized people. Unfortunately, this hasn’t happened. In this direction it becomes imperative for the journalists to understand the importance of public health and schemes launched by the government so as to improve the standard of livin