Abstract
The propounded dualism in Content Analysis as quantitative and qualitative approaches is widely supported
and justified in nursing literature. Nevertheless, another sort of dualism is proposed for Qualitative Content
Analysis, suggesting the adoption of "inductive" and/or "deductive" approaches in the process of qualitative
data analysis. These approaches have been referred and labelled as "inductive" or "conventional"; and
"deductive" or "directed" content analysis in the literature. Authors argue that these labels could be fallacious,
and may lead to ambiguity; as in effect, both approaches are employed with different dominancy during the
process of any Qualitative Content Analysis. Thus, authors suggest more expressive, comprehensive, yet
simple labels for this method of qualitative data analysis
