Conductas estratégias de empresas alimentarias en Sonora, a la luz de la teoría de la organización industrial

Abstract

This paper presents some of the main market strategies adopted by enterprises in the food industry located in Sonora, Mexico. The authors have special interest in emphasizing the practicality of the Industrial Organization Theory or Industrial Economics, in the analysis of this kind of industry, and to show the importance of this type of theoretical applications. We identified five market strategies implemented by the companies visited: 1) product differentiation; 2 ) vertical integration; 3) supplying agreements; 4) marketing agreements, and 5) capitalization agreements