In this paper, I will address a question that has long overshadowed T.W. Adorno?s critical theory, namely, the question of whether or not it is possible to account for normativity within his negativistic philosophy. I believe that we can answer this question in the affirmative, but in this paper my aim will be more limited. I will clarify the problem and lay out the response strategies that are open to those hoping to defend Adorno?s theory. And I will argue that the problem cannot be dismissed as easily as is sometimes suggested, namely, by those who claim that Adorno?s theory is not normative
