Dynamics of Institutions and Markets in Europe (DIME)
Abstract
This paper investigates key successful factors in the Italian motion picture industry,
with a major focus on human and relational capital as a driver of competitive advantage.
So far in the creative industries this concept assumes a particular relevance, taking into
consideration that the know-how is often spread in social networks of professionals
belonging to different communities of artists. Therefore, the capability of quickly
reconfiguring these competences into specific projects is a critical issue (Lampel and
Shamsie, 2000 and 2003). Moreover, intangible assets play an important role within
these industries. Based on a research on more than one thousand movie projects
produced in the Italian cluster, this paper tries to address the role of intangible factors in
the motion picture industryThis paper investigates key successful factors in the Italian motion picture industry,
with a major focus on human and relational capital as a driver of competitive advantage.
So far in the creative industries this concept assumes a particular relevance, taking into
consideration that the know-how is often spread in social networks of professionals
belonging to different communities of artists. Therefore, the capability of quickly
reconfiguring these competences into specific projects is a critical issue (Lampel and
Shamsie, 2000 and 2003). Moreover, intangible assets play an important role within
these industries. Based on a research on more than one thousand movie projects
produced in the Italian cluster, this paper tries to address the role of intangible factors in
the motion picture industryNon-Refereed Working Papers / of national relevance onl