Tourist industry success depends on several factors, one of which and among the most important is human resources. It is necessary that managers on all levels create such an environment using different methods and instruments so as to develop employees’ capacity, improve motivation and identify key factors for success in development and repositioning in the world tourist map. The methods and the instruments to be used are defined in contemporary HRM. It is necessary to have influence all factors in relation with human behavior in a company, especially organizational, social and cultural. Quality of tourist service and positioning on local, national and regional market may be improved if HRM is founded as central strategic and operational development concept. All stakeholders, private and public sector, tourist and local community may benefit from permanent improvement of employees in all sectors that are directly or indirectly involved with tourist industry
