This study has been developed to compile and bring up to date the process of Systematization of Innovation in Volkswagen Navarra S.A., a mentor company in the car industry of Spain as well as at international level. As it is known, this industry is characterized by high competitiveness; VW-Navarra in particular is trying to stand out and improve through several strategies, been Innovation one of them. In this work, it can be found the contextualization of Volkswagen Navarra, S.A.; and the way this company organizes, directs, assumes, communicates and understands Innovation. How this plant located in Pamplona implements Innovation culture will also be analyzed, which is considered one of the most relevant aspects to be successful introducing Innovation in a firm. Finally, a section is devoted to the analysis and comparison of Innovation indicators in Spain, differentiating autonomous communities and cities, and types of Innovation among others.Enpresen Administrazio eta Zuzendaritzan Nazioarteko Graduatua / Ekonomian Nazioarteko Graduatua Nafarroako Unibertsitate Publikoan (Nazioarteko Programa)Graduado o Graduada Internacional en Administración y Dirección de Empresas / Graduado o Graduada Internacional en Economía por la Universidad Pública de Navarr
