TINGKAT PENGETAHUAN MASYARAKAT TENTANG IKLAN JASA RAHARJA VERSI UNTUNG ADA JASA RAHARJA (Studi Deskriptif Kuantitatif Tingkat Pengetahuan Masyarakat Di Surabaya Tentang isi pesan Iklan Layanan Masyrakat ” JASA RAHARJA Versi Untung Ada Jasa Raharja ” Di Televisi)

Abstract

The purpose of this study was to determine how the level of public knowledge about the contents of the message Surabaya public service announcements Prog version Luckily There Prog version on television. This study uses a survey with quantitative. The data used in this study is primary data in the form of a questionnaire.Teknik sampling using probability sampling commonly referred to as a random sample. Analysis of the data in this study using frequency tables used were obtained from the results of questionnaires filled out by the respondents and the percentage calculated to display. The results of this study concluded that the level of public knowledge of the content of the message public service announcements about the community JASA RAHARJA Version Profit On Jasa Raharja is moderate. This means that enough people know the contents of the message public service announcements JASA RAHARJA Version Profit On Jasa Raharja. Keywords : Quantitative, the level knowledge, Jasa Raharja, public service announcement