THE ANALYSIS OF EF SWARA GROUP PERSONAL SELLING : THE INFLUENCE OF CONSULTATIVE SELLING AND SALES PERSUASIVENESS IN PRE-PURCHASE SATISFACTION AND ITS IMPACT AT PURCHASE DECISION

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1 January 2014
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THE ANALYSIS OF EF SWARA GROUP PERSONAL SELLING : THE INFLUENCE OF CONSULTATIVE SELLING AND SALES PERSUASIVENESS IN PRE-PURCHASE SATISFACTION AND ITS IMPACT AT PURCHASE DECISION

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