The present note shows that ”innocuous” Minimum Quality Standards, namely
standards that are below the lowest quality level observed in the market, may
have effects on equilibrium outcomes. In particular this is true in a duopoly
where one high quality firm invests in R&D to lower its cost of quality improvements.
A Standard that is below, but close to, the lowest quality observed in
the market reduces the incentive to invest by the quality leading firm
