The writer explained
that the Gothenberg system was co-operation applied to licensing. The
state or municipality, acting through a company, bound by certain
conditions, set in the place of the publican (in licensed houses owned
and managed by the company) officials receiving a fixed yearly salary
with a bonus derived not from the alcohol, but from the food and nonalcoholic
beverages they might be able to sell. This principle was of
paramount importance. The inducement to push the sale of alcoholic
liquor was stopped, because the publican was no longer anything but a
salaried servant, and because the bonus he received was entirely
dependent on the food and non-alcoholic beverages sold. In fact it
became his interest to push their sale as far as possible to the exclusion
of alcohol, the demand for which was no longer stimulated by any
artificial pressure on the part of the publican
