Ovo je dio izveštaja a o istraživanju imidža Jugoslavije u zapadnoj štampi, i to pre svega u kanadskim dnevnim listovima. Kanadska štampa je odabrana za uzorak stoga što predstavlja jedan od medijskih sistema zapadnog sveta. Osim kanadskih dnevnih listova analizirano je i pisanje New York Timesa i londonskog Timesa.
Analiza izveštavanja kanadske štampe o Jugoslaviji u periodu 1977 - 1988 pokazuje da ideološki momenti nisu u većoj meri uticali na tretman Jugoslavije.
Autora ove studije je motivirala želja da otkrije kako zapadni mediji interpretiraju krizu u Jugoslaviji. Po autorovom mišljenju mnoštvo podataka do kojih se došlo sugeriše da severnoamerički listovi kretanja u Jugoslaviji posmatraju iz istog ugla. Međutim stanovište londonskog Timesa se veoma razlikuje od stanovišta severnoarneričke štampe. Umesto da tvrde da je Jugoslaviji potrebna jaka centralna vlada i jak vođa, kao što to u analiziranom periodu čine severnoamerički listovi, veliki broj zapadnoevropskih medija izgleda da je vrlo kritičan prema politici rukovodstva Saveza komunista Srbije. Moguće objašnjenje je da postoji nesaglasnost između britanske vlade (možda čak i evropskih vlada) s jedne strane, i severnoameričkih vlada s druge, oko politike prema krizi u Jugoslaviji.This text is part of the report on the research of Yugoslavia\u27s image in Western newspapers, primarily in the Canadian news journals. Canadian newspapers have been chosen for sampling because they represent one of the Western world media-systems. In addition to the Canadian daily newspapers the articles from the New York Times and the London Times are analysed.
The analysis of the Canadian press reports on Yugoslavia in the period from 1977 to 1988 shows that ideological issues haven\u27t greatly affected the approach towards Yugoslavia.
The author of this study has been motivated by the drive to uncover the Western news media\u27s interpretation of the crisis in Yugoslavia. According to the author, much of the data collected suggests that North American papers have the same outlook upon the events in Yugoslavia. However, the viewpoint of the London Times differs considerably from that of the North American one. Instead of ascertaining that Yugoslavia needs a strong central government and a powerful leader, as is staled in the North American journals in the period analysed, the North European media mostly seem to lake on an extremely critical altitude towards the political rule of Serbia\u27s League of Communists\u27 leadership. A possible explanation can be found in the existing differences between the British government (perhaps even the European governments) on the one hand, and the North American governments on the other, regarding their politics towards the crisis in Yugoslavi
