The study analyzes the aesthetic value of rhythm of the photos as opposed to the form in which the rhythm is subjected. With the method of experimental aesthetics, the visual aesthetics experiment is conducted in which the tested quality of the different forms of proportional rhythm due to the shape and length of the interval as a part of the rhythmic matrix. The experimental part consisted of an assessment of visual quality of the 5 photos containing different variations of proportional rate. On all the photographs the rhythm is constituted of cigarettes situated on the surface of the old concrete. Spacing between cigarettes and interval length is successively reduced to accurately defined proportions. In one photograph, the relations between the neighboring intervals are in line with the ratio of the golden section. The experiment involved 32 subjects who had the task of assessing the level of the aesthetic qualities of rhythm on the Likert scale from 1 to 5 where the grades cannot be repeated. Measurement of the quality of a particular form of rhythm is defined as the arithmetic mean score of all respondents. The highest mean is given to the test image with uniform rhythm when the second place is reserved for a photograph whose rhythm is aligned with the golden section. Conducted analysis of repeated measures ANOVA showed that the obtained arithmetic means differ significantly (F = 3.430, p = 0.011) with a significance level of p 0.05)