University of Zagreb, Faculty of Political Science and Croatian Communication Association
Abstract
Istraživanje koje je provedeno u proljeće 2013. godine pokazuje da zagrebački srednjoškolci nisu redoviti slušatelji FM radijskih programa. Dominantan je medij internet, koji dnevno koriste nekoliko sati, uglavnom za zabavu koju pronalaze na Facebooku. Usprkos izraženoj potrebi za glazbom linearna i pasivna priroda najglazbenijeg medija ne odgovara individualnim zahtjevima mladih i umreženih korisnika. Glazbu danas pronalaze na internetu, koji nudi i mogućnost preuzimanja, a „pametni“ telefoni postaju uređajima za pohranu i reprodukciju. Međutim, istraživanje je pokazalo da su učenicima zanimljive mrežne radijske stranice. Internetom uzrokovane promjene u medijskim preferencijama i navikama ukazuju na važnost informacijske pismenosti kao temeljne vještine za sudjelovanje u umreženom društvu.A survey conducted in the spring of 2013, says that Zagreb’s high school students are not regular listeners to FM radio programs. The dominant media is the Internet, which is used a few hours a day, mostly for Facebook. Despite the expressed need for music, the linear and passive nature of FM radio, does not correspond to the individual requirements of young and networked users. The Internet is the most popular daily source for music, with ability to download, while smartphones are becoming devices for storage and playback. However, this survey has shown that students are interested in web radio sites. Changes in media preferences and habits caused by the Internet show us the importance of information literacy, as a basic skill for participation in a networked society
