Gambling is the most popular form of entertainment in most markets where it is legal. Theindustry has embraced technology and is a growing category online and through mobileplatforms. Governments throughout the world worry about the product when gambling ismore widely available and more private to play. Warnings for problem gambling have longbeen used in land-based gambling venues but online gambling often does not have thisremedy. In addition, non-problem gamblers make up about 99% of gamblers but littleresearch has tested their reaction to warnings. An online casino was developed to testwarnings and found that a significant proportion of non-problem gamblers gambled morefrequently after exposure to the warnings. Because increased frequency of gambling is one symptom of problem gambling, the implications of these findings are discussed in terms of future remedies for consumers that have problems with gambling products
