Complex data is challenging to understand when it is represented as written communication even when it is structured in a table. How- ever, choosing to represent data in creative ways can aid our under- standing of complex ideas and patterns. In this regard, the creative industries have a great deal to offer data-intensive scholarly disci- plines. Music, for example, is not often used to interpret data, yet the rhythmic nature of music lends itself to the representation and anal- ysis of temporal data.Taking the music industry as a case study, this paper explores how data about historical live music gigs can be analysed, extend- ed and re-presented to create new insights. Using a unique process called ‘songification’ we demonstrate how enhanced auditory data design can provide a medium for aural intuition. The case study also illustrates the benefits of an expanded and inclusive view of research; in which computation and communication, method and media, in combination enable us to explore the larger question of how we can employ technologies to produce, represent, analyse, deliver and exchange knowledge
