Department of Information Management University of the Punjab, Lahore, Pakistan
Abstract
The scope of this study aims at investigating reading
preferences of children of Lahore city, which is the
capital of Punjab province
-
Pakistan. It was assumed
that proper attention towards providing
reading
opportunities to primary school students (First
-
Fifth
grade) in Pakistan is vital while inculcating reading
habits at that tender age. The study was conducted on
300 primary school students. A target group of 300
primary school students was select
ed for this study.
Mainly survey method based on administered
questionnaire was used to collect quantitative data
from young students. The findings suggested that the
children prefer to read locally published printed
material in English. Respondents were f
ound
interested in reading short stories. (Fiction books,
narrating adventure stories remained their favorite.
On basis of the findings, the study furnishes
suggestions for parents, teachers and school librarians,
along with the local publishers for playin
g their
effective role in developing reading habits and
addresses the barriers in this regard