We have limited knowledge on the potential pattern similarities/differences of trust’s
role that may exist in information use obtained through intra- and extra-organizational
relationships. This study addresses this question by investigating how trust leads to
information use. Data from 338 intra-organizational and a sub-ample of 158 interorganizational
dyadic information exchange-relationships showed that trust is an important driver of the utilization of market information in both cases. Trust has no
direct relationship to information use, instead has a strong indirect effect through a mediator, perceived quality of information. The effects of trust on the use of
information obtained through inter- and extra-organizational dyadic relationships proved to be similar