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Leftward or rightward: does matching horizontal stimulus movement with habitual reading direction improve evaluations?
Authors
Donnel. Briley
En. Li
Publication date
1 January 2010
Publisher
Abstract
People frequently encounter alphanumeric stimuli that move across the field of vision horizontally. This research examines whether the direction of motion - leftward or rightward - affects processing and evaluations of such stimuli
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Last time updated on 04/05/2016