Видавництво Національного університету "Острозька академія"
Abstract
У статті репрезентовано напрями розгортання фразеологічних трансформацій як виразні прийоми експресивізації заголовків інтернет-видань.
(The article represents the directions of evolution of idiomatic transformations as expressive a technique in the processes of «expressivisation» in the headings of periodical online edition. It is revealed that transformed phraseological units carry out
a reinforced impact on the recipient making the topic of utterance more clear and distinct, produce imaginative characteristic and create the effect of convergence of the recipient, attracting attention for its expressiveness. Occasional transformation of
the analyzed units is being perfoemed in several ways. The first way – it is occasional explication when one more imaginative component is being added to the idiomatic complex by the author’s creative intention. This way also contains the attributive,
objective and combined subways. The second way – it is occasional substitution when the replacement of certain lexical component takes place. Such a substitution of one of the components of lexical permanent structure allows one to weave easily occasional component to the overall semantic, notional and intentional frame of online headings. It is investigated that occasional
substitution can be made not only by lexical but also derivational means when the derivative morpheme stands for attached modifier (often dependent) of phraseological unit. Occasional derivation of constant idiomatic units, determined to meet the need of author’s intentions, is manifested in two ways: first, it is situationally caused by the transformation of the outer form of
expression; secondly, by the transformation of the contents of expression at the constant (unaltered) form of expression.
