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slides
Music Appeal in Advertising and Product Recall in Children
Authors
L. O. Amodu
A Bello
Olusola Oyero
Kehinde Opeyemi Oyesomi
Publication date
1 January 2015
Publisher
Department of Communication and Community Development Sciences
Abstract
This study investigated the possible influence of music appeal in advertising on children's recall of products
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Covenant University Repository
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oai:generic.eprints.org:5676/c...
Last time updated on 03/05/2016
Covenant University Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:generic.eprints.org:5762/c...
Last time updated on 03/05/2016
