The study investigated how marketing of non-financial services ofmicrofinance institutions impacted the
pe1jormance of small enterprises in Southwest, Nigeria. The objectives examined the impact of marketing
of non~financial services offered on organizational performance; and on kinds of the business practices.
Likable variables were examined with the theoretical models of building customer relationship. The
findings revealed that marketing of non-financial services had positive impact on organizational
pe1jormance; while significant impact was revealed among various kinds of business practices. The study
recommended marketing of non-financial services, and monitoring the effectiveness of the services in
relations to the pe1jormance of MSMEs
