Faculty of Management and Social Sciences, Ibrahim Badamasi Babangida University, Lapai
Abstract
This Study examines national and international strategies for developing
tourism and investigates the opinion of participants in the tourism industry
in Nigeria, with a view to identifying the key strategic issues that can
ensure the success of sustainable tourism marketing. The research
consisted of a literature Study, field surveys and interviews with policy
makers. tourism operators, academics and administrators. The results
identify tourism marketing as an economic development strategy tool for
Nigeria. Four strategic issues of product and enterprise development,
education and training, transport and infrastructure, as well as funding
and financial administration are identified as fundamental for its success
