The seminar outlined the I-GEAR project which examines the use of gamification to reduce traffic congestion. Topics included user interfaces for gamified applications, requirements capture methodologies and a sample gamified application

McCall, Roderick

The seminar outlined the I-GEAR project which examines the use of gamification to reduce traffic congestion. Topics included user interfaces for gamified applications, requirements capture methodologies and a sample gamified application.R-AGR-0471-1 > C11/IS/1204159 : I-GEAR > 01/05/2012 - 30/04/2015 > ENGEL Thoma

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Gamifying the Commute:from concepts to gamesContact: Dr Rod McCall  (Roderick.mccall@uni.lu)Dr. Rod McCallProject members/contributors: Martin Kracheel, Dr. Nicolas Louveton, Dr. Vincent Koenig, Prof. Thomas Engel, Korok Sengupta, Sasan Jafarnejad, Hossein Arshad, Tom Kamarauskas, Fan Gao, Prof. Romain MartinAbout UL, SnT and Our Team• University of Luxembourg• SnT, Interdisciplinary Centre• Around 230 staff (incl PhD students)• IGNITE (Interaction, Games and Novel Interface Technologies) part of SECAN-LabStructure and themes for this presentationI-GEAR: The Project and the ContextI-GEAR Project OverviewDuration: 2012-2015 (submitted early 2011)Funded by Fonds National de la Recherche, LuxembourgIncentives and Gaming Environments for Automobile RoutingUnderlying Concepts• We should solve the cause not tinker with the symptoms• Viewing commuting as a game or game-like world• About suggesting alternative activities• Introducing IVIS systems into a car raises usability and safety concerns• Cannot get back time!Context – LuxembourgSources: Daily Cross border commutes to Luxembourg (Decoville & Sohn 2012)STATEC (Luxembourg, 2013) • Population: 537k approx (City: 103k)• High GDP• 176k cross-border commuters per day (majority to Luxembourg City)• Very high car ownership rate• Relatively poor public transport outside of the city• Very reliant on Greater Region countries• Congested European City• Low fuel pricesThe Problem and the PhilsophyRelatively small behaviour changes = Major Benefits• Average time spent in traffic jams• Luxembourg (Country) 29 hours per year• Approx 1 day / 3.5 work days• Belgium 58 hours per year• Approx 2 days / 7 work days• 1% of EU GDP lost in traffic • Pollution, stress, accidents• People have reasons for taking the car!Average time data from Inrix Traffic Scorecard, 2013Context – Luxembourg Traffic FlowSample travel trajectory in Luxembourg CityHeat Map LuxembourgKracheel et al.User Interfaces and Driver SafetyUser Interface Issues and Challenges• Safety• User Acceptance• Cultural differences• Cognitive Load• Interface styles, game dynamics• Testing approaches• Task and context• Auditory/Visual issuesVisual Manual Distraction StudyLouveton & McCall et al. (under submission).Two of the interfaces used in the study• Study undertaken to assses impact of different user interface styles on driving performance and interaction under a simulated car following task environment.Real and Simulated Track StudiesMindcap XL Lowcost BCIPilot study. More detailed analysis to be undertaken and further studies conducted!• Study undertaken to assess variation in driving behavior due to different user interfaces on a mobile device under track and simulated conditions• Interaction, BCI and car data recorded• Car following taskSengupta MSc Thesis. Supervisors: McCall, Louveton and Engel The City, Games and PlayThe City and The CommuteView the the city and the commute as a place to play!From Lynch, Alexander, to Ching, Gustavson and beyondGames and Game-Like Environments• Gamification (Deterding et al)• Games with a purpose (Ahn et al)• Persuasive Games (Bogost)• Pervasive Games (Montola et al)• Serious Games – And of course just games!GamesBased on Sweetser  & Wyeth 2010Methodology for Capturing Activities and Designing the SystemWhat interests us: Activity ChainsHome[Activity]Work [Activity][Activity]What degrees of possible intervention?Contextual Design ApproachAdapted from Holtzblatt (2004)Understand the potential users within the relevant contextProblem AnalysisContextual InterviewsInterpret and Model DataConsolidation Visioning Storyboarding UI DesignAnd prototypingOur ApproachOnline QuesionnnaireMobile ApplicationTravel DiaryStoryboardingUI DesignAnd prototypingFocus GroupsObservationMetaphorical - “Coffee Games”Metaphorical GamesGet Coffee at Different TimeGet Coffee at Different PlaceGet Coffee forSomeone elseMcCall and Kracheel et al (2013)Summary Results Coffee Games• Social status issues of doing something for others• Different classes of rules of play behaviour • Competition important but not for all • 50% changed behaviour• Different degrees and types of participation should be supportedMcCall and Kracheel et al (2013)Driver Diaries Screenshot and User TestsPre-Online Demographic questionnaire, mobile application then focus groupsTo/from work and lunchtime.The study examined commuter activity patterns. Kracheel, McCall and Koenig et al. Don’t Forget Data Privacy!Early work indicated that gamification has an effect on our willingness to disclose data!Gao MSc Thesis. Supervisors: Ryan, McCall, Koenig and LouvetonNext Steps - GamesActivity patterns to form basis of future games.“LeaveNow Game”• Relative change in leaving time from home and office• Leaving time has been extensively tested• Three different controlled test conditionsThe Future Commuting Experience(C) GoogleConclusions and Summary• Consider the activity patterns of commuters and focus on those elements for behavior change• The interface style has an effect on interaction and driver performance/safety• Gamification impacts level of participation and also willingness to disclose private dataIn future will the car or I decide?InformationFor more information including the results, papers and references used in this presentation please contact:Roderick.mccall@uni.luBlog: www.rodmc.comUniversity Publications server: orbilu.uni.lu Twitter: rodluxThanks for coming and my thanks to all those involved in the I-GEAR projectReference: Rod McCall, “Gamifying the Commute” seminar given at Stanford University and UCLA, November 2014. 

Gamifying the Commute

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Gamifying the Commute

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