As a result of global societal and economic as well as technological developments logistics and supply chains face unprecedented challenges. Climate change, the need for more sustainable products and processes, major political changes, the advance of “Industry 4.0” and cyber-physical system are some of the challenges that require radical solutions, but also present major opportunities. The authors argue that logistics has to reinvent itself, not only to address these chal-lenges but also to cope with mass individualization on the one hand while exploit-ing broad-fielded business applications of artificial intelligence on the other hand. An essential challenge will be to find a compromise between these two develop-ments – in line and in combination with the known triple-bottom line for sustaina-bility – that will define supply chains and logistics concepts of the future