Norwegian School of Economics and Business Administration. Department of Strategy and Management
Abstract
This paper provides a quantitative quantitative characterization of how diversifying firms
chose target industry, with an emphasis on target market and resource-/capability
characteristics. We seek to improve on the existing literature by using two population level
samples instead of the more restricted samples others have used, by removing important
restrictions on the types of relatedness that can be captured, and by including measures of
resource strength in addition to measures of relatedness
