Gauging the great Google game plan

Abstract

Despite setbacks in the lucrative China market earlier this year, the Internet search engine company Google continues to grow and grow. It\u27s just swallowed up the innovative US technology firm JotSpot and that\u27s on top of its recent multi-billion dollar purchase of the video-sharing site YouTube. So what exactly is its game plan? And why is it being referred to as a future Microsoft rival? This Media report also includes an interview with Amanda Spinks on her research into search engines