Anders-Sein : process of self cultivation with techno music

Abstract

Postmodern society is characterized by quick changes and can be called liquid modernity (Bauman, 2000), wherein individualization is ubiquitous (Reckwitz, 2017). Some people are Anders and attempt not to conform nor have conformist consumption practices (Hemetsberger and Weinberg, 2012). Individuals are in between conformist and nonconformist and cultivate reflections of themselves. For this reason, self-reflection is an essential tool for a continuous change of one’s identity. Self-reflection as a process (Atkins and Murphy, 1993) is a tool for reflecting on past impressions and situations to further develop new perspectives and personal growth. This study offers insights into people who go clubbing to techno music and shows domains where individuals are reflecting themselves. The outcome of this self-reflection can be that changes or significant turning points in life must occur to increase well-being and improve one’s sense of identity. Furthermore, the study shows the integration of reflective clubbing as a part of consumption in one’s personality.submitted by Alexander GorichMasterarbeit University of Innsbruck 201