research

Teens, social media, and privacy

Abstract

This report finds that teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned. Key findings include: Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006: 91% post a photo of themselves, up from 79% in 2006. 71% post their school name, up from 49%. 71% post the city or town where they live, up from 61%. 53% post their email address, up from 29%. 20% post their cell phone number, up from 2%. 60% of teen Facebook users set their Facebook profiles to private (friends only), and most report high levels of confidence in their ability to manage their settings. 56% of teen Facebook users say it’s “not difficult at all” to manage the privacy controls on their Facebook profile. 33% Facebook-using teens say it’s “not too difficult.” 8% of teen Facebook users say that managing their privacy controls is “somewhat difficult,” while less than 1% describe the process as “very difficult.” Authored by Mary Madden, Amanda Lenhart, Sandra Cortesi, Urs Gasser, Maeve Duggan, and Aaron Smith

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