A. Onyegbulam, L.

Aniedu, C.

English

Purdue E-Pubs

Orange-fleshed sweet potato drinks commercialization towards a healthy population,NigeriaL. A. Onyegbulam, C.AnieduOnyegbulam.lilian@mouau.edu.ngMichael Okpara University of Agriculture, Umudike Abia State, NigeriaAbstract: Dietary transitions and nutrition awareness informed decisions to choose healthy drinks which appealsto consumers tastes and preferences. The demand has risen to an unprecedented high. Orange-fleshed sweet potatoOFSP drink is one of such products and now has been processed into nutrient-dense drinks, developed with so manyflavors and acceptable by consumers. OFSP drink is rich in beta carotenoid, vitamins and essential minerals. Empiricalstudies reveal that OFSP is known to have an excellent amount of carotene, converted into vitamin A retinol in thehuman body, which is critical to alleviating vitamin A malnutrition in Sub Saharan Africa, which is the cause of atleast one third of all child deaths and 20 of maternal mortality every year. It has the potential of eliminating the majorimpact of hidden hunger malnutrition particularly in women and children within the first 1000 days of conception. Thismarket is huge and the potential impact is enormous. Seasonality of production, low economic value for fresh roots andfast post-harvest deterioration of potatoes roots led to post harvest losses. This innovation, poised to curb post-harvestlosses, ensure access to healthy food and ready market for farmers thereby providing agribusiness opportunities shouldbe scaled-up.

Orange-Fleshed Sweet Potato Drinks Commercialization Towards a Healthy Population, Nigeria

https://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1061&amp;context=scaleup

Orange-Fleshed Sweet Potato Drinks Commercialization Towards a Healthy Population, Nigeria

Abstract

Similar works

Full text

Available Versions

Purdue E-Pubs