Abstract Extracting web content is to obtain the required data embedded in web pages, usually including structured records, such as product information, and text content, such as news. Web pages use a large number of HTML tags to organize and to present various information. Both knowing little about the structures of web pages and mixing kinds of information in web pages are making the extraction process very challenging to guarantee extraction performance and extraction adaptability. This study proposes a unified web content extraction framework that can be applied in various web environments to extract both structured records and text content. First, we construct a characteristic container to hold kinds of characteristics related with extraction objectives, including visual text information, content semantics(instead of HTML tag semantics), web page structures, etc. Second, the above characteristics are integrated into an extraction framework for extraction decisions on different web sites. Especially, we put forward different strategies, path aggregation for extracting text content and HMM model for structured records, to locate the extraction area by exploiting both those extraction characteristics. Comparative experiments on multiple web sites with popular extraction methods, including CETR, CETD and CNBE, show that our proposed extraction method can provide better extraction precision and extraction adaptability
