conference presentationPresentation from the Joint Teagasc-SRUC Conference "Rural Futures II: Towards sustainable solutions for Ruminant Pastoral Agricultural Systems in Scotland and Ireland

Macken-Walsh, Aine

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‘Barriers to uptake of technology in animal production’  Dr Áine Macken-Walsh Senior Research Officer Agri-Food Business & Spatial Analysis Rural Economy Development Programme  Teagasc Research Themes 2 Teagasc Research Themes 3 IMPACT   4 Translational Research BASIC + TRANSLATION 5 Technology Readiness Level 6 Impact / Social Readiness Level 7 Demand-pull from end-users  by collaborating in research and extension Simple Problems TECH TRANSFER ADOPTION ADAPTION CO-INNOVATION Science push by supplying technologies through a pipeline Diagnose end-users’ constraints and needs Co-develop innovations through multi-participant processes and partnership beyondresults.co.nz Complex Problems 8 ‘Multi-Actor’ AgriDemo-F2F partners AgriDemo-F2F actors Research partners:   Social scientists   IT scientists within  agronomic universities / research institutions Farmer associations  cooperatives Private education organizing bodies EU farmer/land owner association EU Governmental or public bodies providing research, advisory and training services Practioner partners:  Demand side:  Technology-input providers   Advisors  Agri research  Training-education centers   Agri magazines  Umbrella organisations:  Agricultural policy advisors  NGOs - international  agricultural federations - civil society organizations Supply side:  Farmers and farmer cooperatives/associations  Operational groups ,  EIP thematic networks AC3A ZLTO CDR OiB ELO AGES EU Teagasc USC CCRI AUA EVILVO SEGES BioSense EFA AgriDemo:F2F, 2018 ‘Multi-Actor’ 9 'Multi-Actor’ 10 Trans-Disciplinary – Higher Level Synthesis Inter-Disciplinary - Interactive Multi-Disciplinary - Additive Disciplinary - Silos www.uts.edu.au  The Horizon 2020 ‘multi-actor’ rule…  Stakeholder: ‘consulted’ at various stages   Actor: actively involved as a partner all along the project  van Oost, 2017 11 12 13 Arnstein 1969, adapted in Macken-Walsh 2017 (2017) 14 IMPACT   15 Translational Research BASIC + TRANSLATION 16 17 Capital / Values Knowledge / Types 18 Social Cultural Economic Claims Farmer’s Factual Knowledge Opportunities, Gaps, Areas of Discordance with Science Beliefs & Customs Scripts Pragmatism & Practical Consciousness Habits, Routines, Constraints & Pragmatism Co-design JD Control Peri-parturient Area Management  Calving  New-born Calf Management  Colostrum Management HUMAN BEHAVIOUR RESEARCH 19 Full Terms & Conditions of access and use can be found athttps://www.tandfonline.com/action/journalInformation?journalCode=raee20The Journal of Agricultural Educat ion and ExtensionCompetence for Rural Innovat ion and Transformat ionISSN: 1389-224X (Pr int ) 1750-8622 (Online) Journal homepage: ht tps:/ /www.tandfonline.com/ loi/ raee20Mult i-actor co-design of extension intervent ions:paradoxes ar ising in three cases in the Republic ofIrelandÁine Macken-WalshTo cite this ar t icle: Áine Macken-Walsh (2019) Multi-actor co-design of extension interventions:paradoxes arising in three cases in the Republic of Ireland, The Journal of Agricultural Educationand Extension, 25:3, 245-265, DOI: 10.1080/1389224X.2019.1604390To link to this art icle:  https://doi.org/10.1080/1389224X.2019.1604390Published online: 15 Apr 2019.Submit your article to this journal Article views: 100View Crossmark dataPractice-ready impact 20 Barriers? 21 Why co-design? “more suitable and diverse innovations that are more appropriate, easier to adopt, and developed more rapidly than innovations generated through conventional approaches”  (Triomphe, 2012, p. 314).   22 Why co-design…?  “Participants are empowered to be “more willing and able to keep innovating as needs or opportunities arise”  (Triomphe, 2012, p. 314).  24 Warnings! 25 Horizon Europe - mission-oriented  Legitimacy: ‘the mission should not exist in a vacuum’  Public engagement: ‘participation in the selection of missions and inclusion in their implementation’  Mazzucato, 2019 26 Paradoxes of co-design 1. Combining diverse knowledges, co-design can generate outputs that are new and strange (rather than familiar and acceptable) to end-users;  2. Orphaned outputs, when lacking identifiers and affiliations outside of the co-design team;  3. For Responsible Research and Innovation, co-creating interventions that are challenging (rather than popular) to society may be required.  (Macken-Walsh, 2019) 27 Thank you  28 References  Clegg, S (2014). Circuits of power/knowledge. Journal of Political Power 7:3 pp. 383-392.  Higgins, M.D. (2019) Address to the National Biodiversity Conference, Dublin Castle, 21st Feb. 2019  Horizon Europe (2019) https://ec.europa.eu/info/sites/info/files/research_and_innovation/strategy_on_research_and_innovation/presentations/horizon_europe_en_investing_to_shape_our_future.pdf  Pratt, A (2013) Promoting sustainable development through culture: current status, challenges and prospects, UNESCO at a glance: Culture and Development: Unveiling new prospects for development through culture.  Macken-Walsh, A. (2019) Multi-Actor Co-design of Extension Interventions: learning arising from three projects, Journal of Agricultural Extension and Education, Volume 25, 2019 - Issue 3.  Mazzucato, M. (2019) https://ec.europa.eu/info/sites/info/files/research_and_innovation/contact/documents/ec_rtd_mazzucato-report-issue2_072019.pdf  Vanclay, F. (2004) Social principles for agricultural extension to assist in the promotion of natural resource management. Australian Journal of Experimental Agriculture, 44: 3: 213-222. 29 ‘Barriers’ “Farmers have legitimate reasons for non-adoption” (Vanclay, 2004, 219) 30 ‘Attitudes’   “Farmers’ attitudes are not the problem” (Vanclay, 2004, 216) 31 32 pinterest.com 33 pinterest.com ‘Knowledge’  “Farmers construct their own  knowledge” (Vanclay, 2004, 216)  34 How? “I am doing it because it is the right thing to do….  not because it is imposed upon me… Which is drawn as much from ancient wisdom  as from  new information…  from the ancient practices that bound their ancestors to nature” President Higgins, National Biodiversity Conference 2019  35 36 FARMERS’ VALUESPRIDEMONEY RELATIONSHIPSResilience 37 Cultural diversity ‘parallel to environmental diversity.. We cannot know when/how it will be useful (until it is lost), once lost it is impossible to recover’    (UNESCO, 2013, 4) 38 39 40 Governing ‘Circuits built on ideology that seek to dominate … are the most fragile and vulnerable… It is much more efficient to govern through freedoms, however illusory, than repressions.. Circuits that stress system integration and allow for diversities and pluralities in social integration are more resilient and robust” (Clegg, 2014, 388).  41 

Barriers to uptake of technology in animal production

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Barriers to uptake of technology in animal production

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