Day, George S

English

Kosmopolis

Creating a Superior Customer-Relating Capability

ScholarlyCommons@Penn

University of PennsylvaniaScholarlyCommonsMarketing Papers Wharton Faculty Research2003Creating a Superior Customer-Relating CapabilityGeorge S. DayUniversity of PennsylvaniaFollow this and additional works at: https://repository.upenn.edu/marketing_papersPart of the Marketing CommonsThis paper is posted at ScholarlyCommons. https://repository.upenn.edu/marketing_papers/427For more information, please contact repository@pobox.upenn.edu.Recommended CitationDay, G. S. (2003). Creating a Superior Customer-Relating Capability. MIT Sloan Management Review, 44 (3), 77-82. Retrieved fromhttps://repository.upenn.edu/marketing_papers/427Creating a Superior Customer-Relating CapabilityDisciplinesBusiness | MarketingThis journal article is available at ScholarlyCommons: https://repository.upenn.edu/marketing_papers/427

https://repository.upenn.edu/cgi/viewcontent.cgi?article=1263&amp;context=marketing_papers

Creating a Superior Customer-Relating Capability

Abstract

Similar works

Full text

Available Versions

Kosmopolis

ScholarlyCommons@Penn