Charles S. Johnson and Johnnetta Cole: Successful Role Models for Fund-raising at Historically Black Colleges and Universities

Abstract

Johnnetta Cole at Spelman College and Charles S. Johnson at Fisk University offer two powerful examples of the leadership that is needed in fundraising at HBCUs. This paper will examine their innovative strategies and program ideas. It will suggest ways in which current presidents can emulate their practices. Most importantly, it will approach this task from the perspective of black leaders by highlighting their ability to generate innovative ideas and solicit funding to support them

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