What do you get when you take a triathlete and turn her into a business woman? Nicole DeBoom.https://digitalcommons.usu.edu/huntsman_news/1223/thumbnail.jp

Brasseaux, Ashley

USU Jon M. Huntsman School of Business

English

DigitalCommons@USU

Utah State University DigitalCommons@USU Jon M. Huntsman School of Business News Collection Colleges 3-6-2015 ELS Speaker Nicole DeBoom: Balancing Dreams and Reality USU Jon M. Huntsman School of Business Ashley Brasseaux Utah State University Follow this and additional works at: https://digitalcommons.usu.edu/huntsman_news  Part of the Business Commons Recommended Citation USU Jon M. Huntsman School of Business and Brasseaux, Ashley, "ELS Speaker Nicole DeBoom: Balancing Dreams and Reality" (2015). Jon M. Huntsman School of Business News Collection. 223. https://digitalcommons.usu.edu/huntsman_news/223 This Book is brought to you for free and open access by the Colleges at DigitalCommons@USU. It has been accepted for inclusion in Jon M. Huntsman School of Business News Collection by an authorized administrator of DigitalCommons@USU. For more information, please contact digitalcommons@usu.edu. ELS Speaker Nicole DeBoom: Balancing Dreams and Reality - 1ELS Speaker Nicole DeBoom: Balancing Dreams andRealityBy Ashley BrasseauxWhat do you get when you take a triathlete and turn her into a business woman? Nicole DeBoom.After a career as a professional triathlete for 10 years, Nicole is now the founder and CEO of Skirt Sports, a company thathas revolutionized the woman’s athletic wear industry. Many might say such a drastic change in a career path doesn’thappen overnight, but for Nicole, it only took a single run. While training for an upcoming race, Nicole was running throughtown and happened to notice her reflection in a large store front window. She was wearing her husband’s sweats, baggyclothing, and realized she looked and felt like a boy. It was after this moment, what she calls her “epiphany run,” that sheknew she wanted to create a way for women to look and feel pretty while training. Skirt Sports became the first companyto create an athletic skirt specifically designed for running, and the brand became an icon that women across the nationidentified with - the feeling of health and beauty regardless of size.Nicole knows that whether you’re starting a business or running a marathon, it’s important to break your goals downmile by mile. When starting a business Nicole says, “Don’t quit your day job, but move forward with reality in mind.” Shesuggests as you begin your journey to start with a business plan, think about your mission and core values, and dreamwhile listening to reality.Nicole’s determination, perseverance, and big dreams both in and out of her running shoes, are a great example toanyone seeking to know what it takes to discover their inner entrepreneur.

ELS Speaker Nicole DeBoom: Balancing Dreams and Reality

https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1223&amp;context=huntsman_news

ELS Speaker Nicole DeBoom: Balancing Dreams and Reality

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