Social media data are providing scientists with a variety of new ways to examine how and why individuals value particular natural landscapes. In this fact sheet, we review cutting edge research that used millions of photos posted to Instagram, Flickr and Panaramio to examine which European landscapes individuals value most. The research is the first of its kind to use social media data to identify the public’s most valued landscapes across an entire continent. The research is also the first to compare the spatial agreement between geotagged imagery uploaded to different platforms
