Kapi‘olani Community College (KCC) has been offering a successful English as a Second Language (ESL) Program for many years. The college, however, does not offer an English language program designed for second language learners who are not academically-motivated. Should KCC develop such a non-academic English language program? Would it serve KCC’s mission, goals, and objectives? Another important question to ask is if there is enough market demand to support the program, and if so, what kind of program would meet the needs of the potential program participants? The purpose of this study is to try to answer these questions
