Imagine you’re looking for a job. The company you are applying to says you can have a much easier application process if you provide them with your username and password for your personal email account. They can then just scan all your emails and develop a personality profile based on the result. No need to waste time filling out a boring questionnaire and, because it’s much harder to manipulate all your past emails than to try to give the ‘correct’ answers to a questionnaire, the results of the email scan will be much more accurate and truthful than any conventional personality profiling. Wouldn’t that be great? Everyone wins—the company looking for new personnel, because they can recruit people on the basis of more accurate profiles, you, because you save time and effort and don’t end up in a job you don’t like, and the company offering the profiling service because they have a cool new business model
